Showers over Windermere from Holbeck Lane near Troutbeck.


August 15, 2023

The Shoe Dog, Matt Damon, not Michael Jordan, great 80’s pop culture footage, Nike, Basketball, Ben Affleck, Jason Bateman, agents, negotiation skills, creativity, passion – all in one movie – AIR – on Amazon Prime.

Took me back to 1991 when a few of us (Rob Fisher, David Moffett, John Kirwan and I) were negotiating with Canterbury, Nike and Adidas to sponsor the All Blacks.  Nike welcomed me to Beaverton with a huge 40 foot black and white vinyl banner:  Nike welcomes Kevin Roberts and The All Blacks (watch the movie – you’ll understand the reference).  And then they gave me the piece which adorned the bleachers of my tennis court at Portland Road for two decades.

Nike was no. 3 behind Converse and Adidas before Michael Jordan.  Now they own Converse and they’ve left Adidas in the dust.  I met Phil Knight and Rob Strasser (two of the lead characters in AIR) during the 90’s when I delivered Lovemarks sessions and speeches to Nike leaders and key customers.  Two true sports marketing revolutionaries – along with Mrs Jordan (Michael’s Mom) who was the real breakthrough thinker of them all.

AIR – highly recommended.


To stay updated with the latest workshops & speeches

Subscribe Now