In a consumer-empowered mobile-first world, ‘Love’ sells bigger than ‘Like’ – and emotion travels like never before.
Creating a Lovemarks strategy is a fast way to win. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009.
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne, Neurologist
Lovemarks: the Future Beyond Brands
Lovemarks: the Future Beyond Brands is a ground-breaking book published in 18 languages. Lovemarks has impacted the fortunes of some of the world’s best-performing companies.
This program applies the Lovemarks methodology to businesses and brands to create irresistibility, and get premium returns.
- Consumers in the Age of Now
- Beyond brands and marketing
- Lovemarks defined
- Ingredients of Lovemarks
- Create a Lovemark
For: Businesses, Brands, Cities, Countries
Duration: 1.5 hours lecture / Half day masterclass / One Day workshop
For more details, availability and prices, please enquire. Enquire Now
From the book
64 Shots: Leadership in a Crazy World, this is a comprehensive program to meet the demands of a volatile, uncertain, complex, and ambiguous world.
Fifteen steps for businesses and organizations in any sector to accelerate to the No.1 position and sustain leadership. The fundamental building blocks for winning.
Clarity of Purpose is critical for directing strategy and operations. The Red Rose Purpose Model involves an intensive exploration of organizational DNA, market dynamics, and business objectives.
Generating better ideas, surprising with the obvious, and unearthing emotional revelations are the outcomes of creative thinking. A coaching program and a consultancy service.
A tailor-made and highly-interactive retreat with Kevin Roberts for small groups to achieve breakthroughs in their field.
Leaders create other leaders, and mentorship is foundational to development. Individual and group coaching for CEOs, C-suite leaders, and operational teams.