Kevin Roberts on Entrepreneur on why your brand is more important than your product
November 19, 2014
Why Your Brand Is More Important Than Your Product – Entrepreneur

By: Catherine Clifford Push aside your business plan and stop obsessing over your product dimensions. First, …

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Big data
October 10, 2014
The Future of Engagement Is Big Data Plus Big Emotion – Advertising Age

This article is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, …

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Kevin Roberts
October 2, 2014
‘We live in the age of the idea, not the age of the ad’ – Financial Times

Kevin Roberts, whose near two decade reign as chief executive of advertising agency Saatchi & Saatchi will …

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Kevin Roberts
June 13, 2014
Feeling the Rhythm – Ad News (PDF)

Kevin Roberts talks to Paul McIntyre, while in Sydney for the World Business Forum, to discuss the …

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Kevin Roberts discusses Uber's $17 billion valuation on “Bloomberg Surveillance.”
June 9, 2014
Uber Is Going to Go Like Crazy – Bloomberg TV

Kevin Roberts discusses Uber’s $17 billion valuation on Bloomberg Television’s “Bloomberg Surveillance.”

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Kevin Roberts on Big Data
October 17, 2013
Big Data + Big Love – KR Op-ed

Big Data is the real deal. The muscular left brain has rolled up to the advertising altar with a diamond promise of marketing perfection. In his op-ed, Kevin Roberts provides a look at the relationship between Big Data and Big Love.

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Kevin Roberts with Agency Review on Lovemarks and big emotion
September 1, 2013
A Dialog with Kevin Roberts – Agency Review

Kevin Roberts talks with The Agency Review about Lovemarks, how it has been embrace by clients and skeptics alike, …

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Kevin Roberts on sports sector with SportsAccord
August 1, 2013
Winning the Future: Sports as Inspiration Player – Sports Accord (PDF)

SportsAccord outlines Kevin Roberts’ keynote address at the SportsAccord Convention 2013 in Lausanne, Switzerland, where he discussed …

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