Teaching

University and Academic Programs

For two decades Kevin has taught at and presented to world-leading universities, offering programs for MBAs, executive MBAs and undergraduates across leadership, marketing, and creative thinking. Business schools typically narrow people down instead of equipping them for the broad world of business. Select from programs and presentations based on the real world that are tailor-made for undergraduates, MBAs and executive MBAs.

 

These courses reflect Kevin Roberts’ teachings in his primary academic roles:

 

Inaugural CEO in Residence (2001 – 2009) at The Judge Business School, Cambridge University (UK)

Honorary Professor of Creative Leadership at Lancaster University (UK)

Honorary Professor of Innovation and Creativity at the University of Auckland Business School
(New Zealand)

Honorary Professor of Leadership and Innovation at the University of Victoria School of Business (Canada)

 

 

CORE PROGRAMS:

Creating Lovemarks

In a consumer-empowered mobile-first world, ‘Love’ sells bigger than ‘Like’ – and emotion travels like never before. Creating a Lovemark is the biggest and fastest way to win. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009.

Lovemarks: the Future Beyond Brands is a ground-breaking book published in 18 languages. Lovemarks has impacted the fortunes of some of the world’s best-performing companies. This course applies the Lovemarks methodology to businesses and brands to create irresistibility, and get premium returns.

 

Winning in a Crazy World

Winning remains the #1 imperative of business. Culture, leadership, creativity, connectivity and execution are all part of the challenge facing today’s business leaders in a high-speed environment.

This program draws from the book 64 Shots: Leadership in a Crazy World, a compendium of value-accelerators for business and life. The 64 Shots method originates in business and sport. It offers frameworks and solutions for winning in a world that has become volatile, complex, uncertain and ambiguous.  A ‘shot’ is a fast swing, a creative idea, a potent injection, an immediate action, an explosive charge, a sudden impact that dramatically improves people’s lives.

 

Kevin Roberts University Presentations & Lectures:

American University in Dubai University of Arkansas – Walton College of Business
University of Auckland – Business School Beijing University
University of Cambridge – Judge Business School University of California Berkeley – Haas School of Business
China Europe International Business School (CEIBS) China University of Communications
Copenhagen Business School University of Cumbria – Institute of the Arts
Dartmouth College – Tuck School of Business Florida International University
Georgetown University – McDonough Business School INSEAD – Global Alumni Program
International University of Geneva Kings College – Entrepreneurship Institute
Lancaster University – School of Management Latin University of Costa Rica
Limerick University – Kemmy Business School London Business School
University of Manchester – Alliance Manchester Business School New York University – Department of Culture and Communications
Otago University University of Oxford – Saïd Business School
University of Palermo – Graduate School of Business University of Pennsylvania – The Wharton School
Peruvian University of Applied Sciences University of Porto – Porto Business School
University of St Andrews – School of Business Stanford University – Graduate School of Business
Syracuse University – Newhouse School of Communication Toyota University – Toyota North America, Los Angeles
University of Victoria – Gustavson School of Business University of Waikato – Management School
American University in Beirut

For more details, availability and prices, please enquire. Enquire Now

Kevin Roberts – Red Rose Consulting
Winning In A Crazy World – PBS Business School Alumni
Great to be back at PBS… Portugal’s economy is on...