Dilly, the black lab in the photo has been viewed more than 30 million times.

It’s the work of a hard-working man of the people who fell into photography – and has since won awards from the BBC and the British Photography Awards and has won the Press Photo of the Year.

No-one knows his identity.

He’s known as Villager Jim.

Here are the links to his Facebook page and his shop page:

https://www.facebook.com/VillagerJim

https://www.villagerjimsshop.com/pages/about-villager-jim-1

Jim contacted me out of the blue last week – after researching Herdy, a brand he loves – and he’s aware of how we’ve developed Herdy to roam free (quadrupling sales in the meantime).

We’ll be talking next week.

Check out his links.  His work is great, his marketing approach innovative and his back story’s real fun.

Villager Jim!

KR