Summertime and the Living is Easy
July 9, 2021
I’ve been working with the founding Family and top leadership of Portugal’s leading family-owned wine company Sogrape for a few years now. They make the biggest selling Portuguese wine globally – the iconic Mateus Rosé which has evolved into new formats, new drier Provence style taste (give it a go!) and Portugal’s top, top premium Red, Barca Velha which is truly world class.
Some key wine trends from Bloomberg’s Elin McCoy for Summertime.
- The Wine Country of 2021 will be Portugal – great quality, outstanding value, superbly food-friendly, easy to drink and enjoy – the Douro and Alentejo regions will be particularly popular.
- Pink Prosecco will be the new, new Summertime thing – Rosé is the gift that keeps on giving. Refreshing, light, easy, bubbly and fun.
- Wine seltzers will be the new hard seltzers.
- Virtual tastings, live-streaming experiences will be the new wine tourism adventures and on-line wine access will get way better.
Sogrape’s Spirit is to share Sograpiness (friendship and happiness over a bottle of wine in the sun) and their Focus is ‘Take the Shot’.