In Praise of Gut Feeling
Mr. Spock vs. Captain Kirk. Sherlock Holmes vs. Dirty Harry. Obama vs. Trump. Readers of this column over the years have seen me write about IQ vs. EQ, strictly rational decision-making vs. the importance of going with one’s gut, especially when it comes to business.
As if by intuition, flipping through a new favorite publication—Kinfolk, a “slow lifestyle magazine” published in Denmark, printed in Portland, Oregon—I came across a book excerpt about this very phenomenon. In Gut Feelings: The Intelligence of the Unconscious (2007, Viking), noted German psychologist Gerd Gigerenzer explains the phenomenon of how “following our hunches can help us make better choices than dutifully weighing up the pros and cons.”
Almost everyone has had this experience, where more thinking and information—about that term paper or final exam, that sales brief, that now-or-never decision about one’s love life—can be crippling. Whatever term you choose—going with one’s gut, following a hunch, using the sixth sense—intuition is the handmaiden of rational thought. Without it, no one would ever fall in love, place a bet on a team or a stock, uproot themselves from their home, or consider leaving one job for the next.
In Gut Feelings, Gigerenzer—whose research Malcolm Gladwell used to fuel his book Blink, about the power of snap decisions—shows how our higher-level intelligence frequently works without our conscious thought. He argues that intuition is more than impulse and caprice, however, but follows its own rationale. “There are two ways to understand the nature of gut feelings,” Gigerenzer writes. “One is derived from logical principles and assumes intuition solves a complex problem with a complex strategy. The other involves psychological principles, which bet on simplicity and take advantage of our evolved brain.”
In my experience intuition honors our unconscious lives, and the complexity of a world that is not always governable by logic alone. Intuition is not antithetical to reason, but another form of reasoning. If ever faced with a dilemma whose pros and cons can’t be worked out on a spreadsheet, my advice? Go with your gut.