Showers over Windermere from Holbeck Lane near Troutbeck.

Gen Z

February 22, 2019

Gen Z’ers are coming of age – and they’re different.  Fluent digitally, socially aware and more cautious online.  I just read a very insightful article from Sarah Cantillon, Managing Partner of Movement Digital on Gen Z – a group expected to account for 40% of all consumers in 2020.

Sarah makes many insightful points, including:

Gen Z’ers:

  • Are liberally minded, socially and technologically driven, Purpose driven, advertising savvy and want ads they can enjoy and share.
  • Have chosen You Tube as their long form platform.
  • Use Instagram for inspiration.
  • Are most ‘authentic’ on Snapchat.
  • Want to be seen as creative and entrepreneurial.
  • Want to be involved in the Brand conversation.

All exciting news for Brands that truly care and know how to listen, and how to create involving experiences – not just ads.



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