Gen Z’ers are coming of age – and they’re different.  Fluent digitally, socially aware and more cautious online.  I just read a very insightful article from Sarah Cantillon, Managing Partner of Movement Digital on Gen Z – a group expected to account for 40% of all consumers in 2020.

Sarah makes many insightful points, including:

Gen Z’ers:

• Are liberally minded, socially and technologically driven, Purpose driven, advertising savvy and want ads they can enjoy and share.
• Have chosen You Tube as their long form platform.
• Use Instagram for inspiration.
• Are most ‘authentic’ on Snapchat.
• Want to be seen as creative and entrepreneurial.
• Want to be involved in the Brand conversation.

All exciting news for Brands that truly care and know how to listen, and how to create involving experiences – not just ads.

KR