Kevin Roberts, CEO Worldwide of global advertising agency Saatchi & Saatchi, coined the term “Lovemarks” to describe brands that inspire “loyalty beyond reason”. Stylus talked to him about the lessons brands can learn from the start-up sector.
Kevin Roberts, CEO Worldwide of global advertising agency Saatchi & Saatchi, coined the term “Lovemarks” to describe brands that inspire “loyalty beyond reason”. Stylus talked to him about the lessons brands can learn from the start-up sector.