Why Lovemarks Are More Valid Than Ever, or Welcome to the Age of Now – Advertising Age

February 14, 2011
Kevin Roberts speaks about Lovemarks in the Age of Now with Advertising Age

An article by Kevin Roberts in Ad Age’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.

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