The Art of Branded Entertainment.
I’ve been working with FremantleMedia’s brilliant leadership team for over a decade now as they’ve created and produced shows like American Gods, Deutschland 83, The Young Pope, Picnic at Hanging Rock and of course American Idol, Britain’s Got Talent and The X Factor.
FremantleMedia is all about Connecting Creativity – and Creating Irresistible Entertainment. One of their up and coming leaders Sam(antha) Glynne is their VP of Branded Entertainment and she’s just contributed a must read chapter to a new book “A Cannes Lions Jury Presents: The Art of Branded Entertainment” – available on Amazon (of course).
A cracking read.